28Black Event: 1 March 2012.
I hate energy drinks. I don’t like the taste of them. I’m suspicious of mixing them with alcohol. Their chemical-artificial color throws me off, and the list goes on. But last week, a new energy drink changed all of my uninspired feelings. Rumored to revolutionize the energy drink game- 28Black which also has a sugar-free sister, 28White – are both made from the acai berry and are all-natural alternatives to the energy drinks we know and lo(ath/v)e today. Ladies: its 5 calories and is subtly sweet, a perfect add to your favorite mixed drink. Fellas: One can was enough to keep my already-hyper boyfriend going, past his usual breaking point.
28Black hosted their launch event last week in Shoreditch, down the road from the Carhart store opening, at a building that has no official name or function, listed as 32 Cremer Street. The main floor, upstairs rooms and outside garden made for a fun scene, especially with the 28Black bonfire in the outdoor space and pop-up photo booth upstairs.
Whether intentional or not, 80’s era reigned throughout the night. From the French artist Cemo, who was commissioned to transform the upstairs of the event into an interactive gallery, showcasing his graffiti and comics-inspired pieces, (all of his work can be found at his blog, ‘80’s conspiracy,’) to the light-up Tetris /Space Invaders robot on the dance floor and lastly, tying it all together, DJ Jon Rust spinning 80’s hip hop like Newcleus and the dub version of Will Powers’ “Adventures in Success.” While 28Black is very much the new energy drink of today and not of the 1980’s, we do hope the company will at least consider an 80’s throwback theme song. Our pick would be ‘Jam On It.’
For a fruit/jam drink mix, try 28Black’s ‘Sunset 28’:
1oz. strawberry puree
2oz. passion fruit
1/4oz. vanilla syrup
Shake the ingredients well and strain it over ice into glass. Fill it up with 28BLACK.
Newcleus – Computer Age